Selling with Sizzle : Home Seller Services

	From the Washington Post … “Kerr called the house ‘awesome’ because, ‘Well, it’s really an awesome house,’ she said with a chuckle. ‘If you liked this ad, you should see my fliers.’ ” » Read more from the story.

Selling your home can be an overwhelming and confusing task. The Pure Energy Real Estate Team is committed to showing you how to make your house attract serious buyers. We’ll guide you through the process smoothly and take the worry out of the details.

Our commitment to home sellers
The Pure Energy Team will

• Listen to you
• Give advice based on a thorough knowledge of the market
• Create a beautiful product
• Help you make good decisions about pricing
• Generate a steady stream of qualified buyers
• Make it easy for a buyer to write an offer
• Skillfully negotiate your sales contract
• Stay in constant communication with you via phone, fax and email
• Process your sale from contract to settlement
• Do whatever it takes to ensure a hassle-free transaction

Sell first, then buy? Buy first, then sell?
What comes first, the chicken or the egg? Coordinating a back-to-back home sale and purchase can be complex and extremely stressful. Financial uncertainty regarding the sale of your present home coupled with the anxiety of finding the perfect new home makes for some sleepless nights. Timing of both transactions is critical. Often the proceeds from the first sale are the source of funds for the purchase of the second. Navigating these and other issues with you is our job. We have the experience of coordinating many successful hassle-free back-to-back sale-purchases and can give you valuable advice on how to do it with ease.

How to maximize your bottom line
Determining how much work is needed to prepare your home for sale is one of the most important decisions you will make during the sale process. The condition of your property is a key component in getting the highest sale price possible. Knowing what to do and how to do it in creative, inexpensive ways is how our Team can add value to your sale.

Everything that we do is geared toward connecting with a potential buyer in an emotional way. Because we also work with buyers, we know exactly what is important to them and on what they place a premium. Part of our service plan involves going through your home room by room to create a detailed recommendation list of exactly what, if anything, you should do to maximize your bottom line. Whether you’re willing to do a little or a lot, we’ll work within your budget to emphasize the positive and minimize the negative.

Style & flair in showing your home
Getting higher sold prices than the competition is no easy task. It’s hard work and decidedly a result of our on-staff interior design crew. They go the extra mile to prepare a house for sale as if we’re hosting a party for friends and family. Buyers buy what they see, and most buyers have difficulty seeing the potential beyond what’s in front of them. Few homes initially show like a feature in Better Homes and Gardens. The Pure Energy Team’s unparalleled creativity and interior design expertise can transform a decorating challenge into a showplace. Whether your home needs a few minor accessories or a major redo, by the time we’re finished, you’ll think Martha Stewart lives there!

How do we do it? We have an entire inventory of home furnishings at your disposal. Everything from plants, rugs and lamps to couches chairs, tables and accessories. Whether your home is vacant or furnished, we’ll use our talent to show your home in its best light by creating a warm, stylish atmosphere in each room. Making your home irresistible to potential buyers and creating an emotional connection is what it’s all about.

» Take a look at the “Before and After” Photo Gallery

» Check out what these clients have to say about how Pure Energy staging affected their bottom line

Getting the contractor help you need
Soon you will realize just how many details and professional services are involved in selling a home. Whether you do the work yourself or hire professionals, almost every home must undergo some cleaning, sprucing or fixing up. A cleaner, gardener, painter, carpenter, mason, plumber, heating/cooling contractor, electrician, structural engineer, chimney sweep or floor refinisher may be needed. We can guide you on whom to call and help you coordinate these services so contract deadlines will be met and you’ll have a stress free transaction.

When you work with the Pure Energy Team, you work with a network of service providers who will get the job done. We’ve built relationships with these priority vendors so that a phone call from you is like a call from us. Because our business is important to them, your business is important to them.

Pricing, adding value, multiple offers
Adding value to the sale is what we do. It’s easy to understand why you pay the buyer’s agent. They bring the buyer. Why hire us? We get higher selling prices and our homes sell more quickly than others because they look like a showplace. We simply add value to your bottom line.

Be careful of agents with “tunnel vision.” The Pure Energy Team thinks outside the box … beyond the list of recent “solds.” When setting the price for your home, it’s sometimes necessary to expand the comparative market beyond your immediate neighborhood or subdivision. Because we’re intimately familiar with what buyers want, we know that buyers often consider a broad area. That’s why knowing the current direction of the market is critical to setting the most realistic list price possible.

Head-turning marketing plans
When it comes to marketing your home, The Pure Energy Team taps into their zest for life and make-things-happen attitudes. Once we’ve created a beautiful product as described above, then we get the word out. If no one knows your home is for sale or comes by to see it, no one can buy it. Our marketing approach is geared toward reaching EVERY potential buyer. We create an invitation list unique to your home and its prospective buyers. Then we use every possible media tool to reach them—eye-catching, quirky geographical mailers, Washington Post picture ads, the multiple listing service, virtual tours on the Internet, broadcast fax and email fliers to local area real estate offices and home buyer databases, and finally, the cornerstone of our marketing plan, the open house.

Pure Energy hosts the kick-off open house weekend, both Saturday and Sunday, as if we’re having a party for family and friends. Creating warmth and mass appeal is critical to laying the foundation for a quick sale. Using quality marketing materials like our custom fact sheets with glossy photos and disclosure packages promotes your home in its best possible light. Our tried and true methods ensure maximum exposure to the buyer population so your home sells quickly and for more than the best price.

Completing the sale hassle free
Once we have an offer, we stay with you every step of the way and take the worry out of the details. The Pure Energy Team will

• Provide advice during contract negotiation
• Negotiate any home inspection items
• Assist with any repairs resulting from the home inspection
• Manage the removal of any other contingencies
• Troubleshoot any potential risks before they become a problem
• Communicate with the lender for mortgage approval
• Meet with the appraiser personally
• Contact the settlement attorney and facilitate the settlement process
• Can contact utility companies and arrange for final readings when sellers are out of town
• Meet with buyers for their final walk-through inspection
• Attend settlement